Website banner Strategic Brand Architecture

Builder of Ideas. Architect of Clarity.

Where strategy meets storytelling, and ideas are shaped into systems that work. I design, refine, and elevate brands into clear, compelling digital experiences.

Lionel Gilstrap
 
✨ AI-accelerated strategy • Human-centered clarity • Built to scale
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47+
Brands Transformed
12K+
Content Pieces
89%
Client Retention
4.9β˜…
Average Rating
What I Offer

AI-Accelerated Brand Services

Leveraging Pomelli AI and strategic expertise to deliver brand-consistent content faster than traditional methods—without sacrificing authenticity.

Starter Package

Brand Ignition

Perfect for new businesses and solopreneurs. Pomelli-powered site scan, Brand DNA analysis, 30 days of social content, and brand style guide.

$797
One-time • 2-week delivery
Professional Package

Strategic Content System

Everything in Starter plus weekly strategy calls, content calendar planning, email templates, landing page copy, and performance optimization.

$1,997/mo
Monthly retainer • Priority support
Enterprise Package

Brand Architecture

Comprehensive brand positioning, full messaging framework, multi-channel deployment, quarterly audits, and priority rush delivery.

$4,500/mo
Custom engagement • Full-service
All-In-One Solution

Business Ecosystem Engineering

A complete digital blueprint and turnkey setup. Includes website domain, email, hosting, custom design, branding, social media pages, and promotional materials.

Custom Quote
Full Service • End-to-End Build
Core Capabilities

What I Help You Build

Brand Strategy & Voice

Defining your positioning, tone, and narrative so everything you publish speaks with one clear voice.

Website Messaging

From homepage to long-form pages, I design copy and structure that guide users naturally and convert intentionally.

Editorial Content

Articles, essays, and long-form writing designed to build trust, credibility, and long-term visibility.

AI-Powered Systems

Thoughtful integration of AI for content, automation, and workflows—without sacrificing authenticity.

Conceptual Rigor

Every choice is justified. If it doesn't serve the goal, it doesn't exist. Language is infrastructure.

Strategic Coherence

Everything connects. Your homepage informs your email tone. Your brand positioning shapes your content calendar.

How We Work

Collaborative. Focused. Built for Momentum.

This process ensures alignment between vision, voice, and impact at every stage.

01

Clarify

We define your goals, audience, and direction. Every project starts with understanding your context and constraints.

02

Structure

I map the narrative and system behind the work. Strategy comes before execution. Always.

03

Refine

Language, flow, and alignment are sharpened. We iterate together until the work feels inevitable.

04

Deploy

The work is delivered ready to publish, scale, and evolve. Complete documentation and implementation notes included.

Client Results

What Clients Say

⭐⭐⭐⭐⭐

"Lionel transformed our scattered messaging into a coherent brand system. The Pomelli-powered content saves us 15+ hours per week while maintaining our unique voice."

Sarah Chen
Founder, TechFlow SaaS
⭐⭐⭐⭐⭐

"Not just content generation—strategic architecture. Lionel saw gaps in our positioning we didn't know existed. ROI in the first month."

Marcus Rodriguez
CEO, Wellness Collective
⭐⭐⭐⭐⭐

"Finally—someone who understands that AI is a tool, not a replacement for strategy. Our content now converts 3x better."

Jennifer Park
Creative Director, Studio Noir

Get Your Free Brand DNA Analysis

See what AI reveals about your brand voice, visual style, and messaging. Receive a complete analysis plus 3 custom social posts in your brand voice—free.

No credit card required • Typical value: $500 • 15-minute turnaround
Common Questions

Frequently Asked Questions

How long does a typical engagement take?
Depends on scope. Brand strategy: 2–4 weeks. Website copy: 4–8 weeks. Editorial work varies. I prioritize quality over speed.
Do you work with clients remotely?
Yes. All work is remote across time zones. Communication via video calls, briefs, and shared docs. Location is never a constraint.
What's your working style?
Collaborative but decisive. I ask questions, create structure, and present options. I lead with clarity—not consensus.
What if we're not aligned on the direction?
Unlikely with proper discovery. But if needed, we iterate. Revision rounds and check-ins ensure alignment throughout.
Do you offer ongoing retainer work?
Yes, for the right fit. Ideal for sustained content needs or iterative brand development. We can discuss structure once we've established working rapport.
How is this different from using AI tools directly?
AI can generate. It can't architect. I provide the strategic framework, brand coherence, and human judgment that makes AI output actually work for your business.

Let's Build Something That Lasts

If you're serious about clarity, cohesion, and long-term impact, I'd be glad to connect. Book a 30-minute discovery call to explore how we can work together.

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